FedEx departs from there 2009 $379 Million dollar traditional budget and goes to the web with a Web series aimed at small business. Full article here
The Web has become the small business hub because it is cheaper to advertise and operate there, according to Richard Honack, a marketing professor at Northwestern University’s Kellogg Graduate School of Management.
“Lunchtime is the new prime time,” Pacheco said. The company aims to reach small-business owners as they eat at their desks, surfing the Internet.
Video on the web is growing, it’s faster, cheaper, targeted, and interactive. It is what we have been preaching at our startup Station X so be forewarned your business will need a video strategy going forward
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