# Brant Collins > Documenting the midlife journey of learning to race motorcycles at 56. Exploring filmmaking, moto-culture, grit, and finding your next gear. Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context. Append `.md` to any post or page URL to get the content in Markdown (for example, `/example-post.md`). ## Pages - [About This Journey](https://www.brantcollins.com/about.md) - If you’ve ever felt stuck as a creator—juggling half-finished ideas, chasing consistency, or wondering if it’s too late to completely pivot your life—you’re not alone. For over 20 years, I’ve worked behind the camera as a television director and media professional. I know how to build the infrastru… - [Back to School, Back to Business – Marketing Refresh Special](https://www.brantcollins.com/back-to-school-back-to-business-marketing-refresh-special.md) - The kids are back in school — now it’s your turn to focus on growth. This is the perfect time to sharpen your brand, refresh your marketing, and get your content working harder for you. Whether you’re running a small business, launching a creative project, or promoting an event, I’ll help you look… - [Fuel the Journey](https://www.brantcollins.com/fuel-the-journey.md) - If you believe in what I’m building and want to help keep it moving, you can support the work with a monthly subscription or a one-time donation. Think of it like tossing gas in the tank — every bit helps me keep creating, stay on the road, and push this thing toward the next milestone. You're not… - [Hire Me](https://www.brantcollins.com/hire-me.md) - I’m your creative partner. I help hard-working people brand with clarity, design with purpose, and grow with intention. No noise. No ego. Just honest strategy and solid creative that makes an impact. If you’re building something of your own, a brand, a story, a business, or just a creative practice… - [Motorcycle Industry Creative & Marketing Strategy](https://www.brantcollins.com/motorcycle-industry-creative-marketing-strategy.md) - Creative horsepower for your brand. With over two decades in media, marketing, and content creation — and deep roots in motorcycle culture — I help moto brands grow through clear strategy, compelling content, and digital execution. I’ve worked with Law Tigers, Arkansas State Motorcycle Tourism, and… - [Partner with Late to the Grid](https://www.brantcollins.com/partner-with-late-to-the-grid.md) - Ride along. Your brand in the story. I'm 56 years old. Next season I'm building a race bike, earning a club racing license, and lining up for my first races — documented from day one and finished as a feature documentary. This page is for brands that want to be part of that story. Now accepting a l… ## Posts - [Failure and Starting Over?](https://www.brantcollins.com/failure-and-starting-over.md) - I have had a lot of failures. One was I had the great idea to build and race motorcycles. Renting a space, buying the tools, jumping in with both feet. It reminded me of being in the shipyards when I was in the Navy, and Shipyard Motoworks was born. No plan, not enough money, bad timing, and it fai… - [Road Racing School](https://www.brantcollins.com/road-racing-school.md) - I have been around motorcycles and the industry for a while. A facebook friend has a race school Mark Morrow Road Racing School so I reached out to him for advice and here is is reply. "I’m 57 and 240. I’m currently racing a ninja 400 and a ninja 636. I highly recommend starting out on one of the s… - [Late to the Grid: Why I’m Learning to Race Motorcycles at 56](https://www.brantcollins.com/late-to-the-grid-why-im-learning-to-race-motorcycles-at-56.md) - If you’ve followed this site for a while, you know I’ve chased a lot of creative rabbits down a lot of holes. I’ve built brands, designed websites, and archived projects. But a few weeks ago, standing on the tarmac at a MotoAmerica race with a press pass in my hand, something clicked. I don't want… - [More Testing](https://www.brantcollins.com/more-testing.md) - I tried the Insta360 x4 mounted on the handlebars. Rode around town ,which gave me some footage to better learn how to edit in the Insta360 Studio app. I really like this camera and the app. It was easy to make in a 16x9, then also a 9x16 in one click! I also tried the thumbnail testing to see whic… - [Moto Content Research](https://www.brantcollins.com/moto-contnet-research.md) - Washed the XR today. I got it new, but it's been a year since I have ridden. I love the bike, but I need to change a few things to make this my video creation platform. That will be a future post and video. Spent some time watching motorcycle YouTube videos to find my format. These two videos stood… - [MotoArkansas 2.0](https://www.brantcollins.com/motoarkansas-2-0.md) - I spent a few days redesigning a new logo. With inspiration from Motul and Yoshimura I used Canva whiteboard to work it out. Next, I will have to rebuild it in Adobe Illustrator so I can have a clean vector file, but I am super happy with the final design. 💡Design note: When developing a logo star… - [Shoot Day](https://www.brantcollins.com/shoot-day.md) - I still have a day job. I am the content creator for The Central Arkansas Library System. Today, I started a new video project. #solocreator Gear: Sony FX3, DJI Pocket Osmo 3, Rode wireless mic. - [New Information Has Come to Light, Man](https://www.brantcollins.com/new-information-has-come-to-light-man.md) - While working on Throttle & Thread, I reached out to the Motorcycle Industry Council about attending AIMExpo. I’ve attended in the past as part of my work with Arkansas State Tourism, so I figured it was worth reconnecting. They asked for a bit more about me, so I sent over my resume along with som… - [Rebranding Midlife](https://www.brantcollins.com/rebranding-midlife.md) - If you are like me and over 50, you may be asking yourself, 'What's next?' Two major factors have me shifting gears: AI and my age. I am 55 and I have been doing marketing and media for almost 25 years. For my market here in Arkansas, I have reached the top of what I can earn in terms of wages. Mor… - [Jobs and AI](https://www.brantcollins.com/jobs-and-ai.md) - One of the reasons I am trying to shift gears in my creative path is AI. I use it every day and see the value, but I also see the writing on the wall for my current career. In the 1950s, companies hired entire pools of typists. By the nineties, everyone typed their own emails. Webmasters were a hot… - [What Is "Google Zero"](https://www.brantcollins.com/what-is-google-zero.md) - Part of me sharing building the brand is to also highlight all of the items you have to consider. AI is not only helping me, it can also be making it hard to get discovered. I heard this great article on NPR this morning. What is 'Google Zero' and what could it mean for the web? JULY 31, 20254:20 A… - [Building The Brand](https://www.brantcollins.com/building-the-brand.md) - I have hundreds of brand ideas. Some are just names in a notebook, others I have taken as far as building the website and social channels only to lay dormant waiting for the right time. As always, I start with a name. Is the domain available? Can I get the social handles? This all informs me whethe… - [1000 True Fans](https://www.brantcollins.com/1000-true-fans.md) - The business side of content and creativity. - [🛠️ Building Something Real (From the Shed)](https://www.brantcollins.com/building-something-real-from-the-shed.md) - I’ve been trying to figure out my place in the new media landscape since 2007. I’ve read the books, taken the courses, launched bold ideas, succeeded at some, failed at others. Last year I went through two business incubators—one for Veteran-Owned Small Businesses, and another through the SBA’s T.H… - [Shifting gears…](https://www.brantcollins.com/shifting-gears.md) - My first job out of college was at Arkansas Tech University as the Coordinator of Information—a fancy title for what was essentially a recruiter. I designed all the marketing materials and had an assigned territory for academic recruitment. While I was there, I also knocked out 15 hours toward a Ma… - [Coming Soon: The Creative Rebuild, In Real Time](https://www.brantcollins.com/coming-soon-the-creative-rebuild-in-real-time.md) - Hey — I’m Brant. After 25+ years in media, content, and storytelling, I’m rebuilding what creative work means, on my terms, all from my backyard shed. This space is where I’ll document the entire journey: ✅ Building a lifestyle brand from scratch ✅ Making films again ✅ Studying motorsport managemen… ## Optional - [RSS Feed](https://www.brantcollins.com/rss/) - [Sitemap](https://www.brantcollins.com/sitemap.xml) - [Full content of pages and posts](https://www.brantcollins.com/llms-full.txt)