Partner with Late to the Grid

Ride along. Your brand in the story.

I'm 56 years old. Next season I'm building a race bike, earning a club racing license, and lining up for my first races — documented from day one and finished as a feature documentary. This page is for brands that want to be part of that story.

Now accepting a limited number of founding partners.

🏁 The Story

Most racing content is made by fast people who can't tell a story. I'm the opposite: two decades as a broadcast and media producer, zero laps as a racer. Late to the Grid documents the whole arc honestly — the build in the garage, the first wobbly track days, the license school, the grid, the mistakes, and whatever the finish line turns out to be.

This isn't an influencer asking for free parts. It's a professionally produced racing program — and your brand can be built into it, not stickered onto it.

🎬 What Gets Made

🔧 The Build Series

A street bike becomes a race bike over a winter of episodes — every part choice, install, and setup decision on camera. This is where partner products get real screen time.

🏍️ Race Weekend Episodes

Every track day and race weekend becomes an episode: the travel, the paddock, the grid, the result — recurring, scheduled content through the program.

🎥 The Documentary

The whole journey cuts together into a feature documentary — the flagship deliverable, with your brand credited in a film built to be watched for years, not scrolled past.

Written chapters and behind-the-scenes updates published here on brantcollins.com and delivered by email to an owned subscriber list — no algorithm in the way.

📡 Where It Goes

Late to the Grid runs on owned distribution, not rented reach. Partner placements travel across every channel:

YouTube — the build series and race episodes, on a consistent schedule
Email newsletter — direct-to-inbox chapters to subscribers who chose to follow the journey
Instagram / TikTok — shortform from the garage and the track, feeding the long-form
LinkedIn — the behind-the-scenes production story, in front of a professional media and marketing audience

🤝 Partnership Levels

🥇 Title Partner — one available

Program presented by your brand — named in every episode open
Primary placement on the bike, leathers, and pit setup
Dedicated episode featuring your brand's role in the program
Presenting-partner credit on the documentary
Placement in every newsletter issue
First right of renewal as the program grows

🔩 Build Partner — limited

A full build episode centered on your product — selection, install, and results on track
Bike and gear placement throughout the program
Credits on every episode
Newsletter and social features
Documentary credit

📦 Product Partner — open

Product or parts support in exchange for genuine on-camera use
Install / review segment within a build episode
Episode credits and social mentions
Honest feedback from real track and race use

Packages are custom-built for each partner. Individuals who want to back the journey can do it through Fuel The Journey.

I've spent twenty years producing broadcast and digital media, I run a media agency, and I direct University Television at the University of Arkansas at Little Rock. Every partner deliverable — episodes, integrations, credits, cutdowns — is produced to a professional standard, delivered on schedule, and reported back to you like a media buy.

Because that's what it is.

🔥 Get On The Grid — Let's Talk.

Tell me about your brand and I'll send the full media kit with deliverables, timeline, and placement options for the program.

🚦 Start here:

📅 Schedule a Call

✍️ Partnership Inquiry