What Is "Google Zero"

Part of me sharing building the brand is to also highlight all of the items you have to consider. AI is not only helping me, it can also be making it hard to get discovered. I heard this great article on NPR this morning.

What is 'Google Zero' and what could it mean for the web?

JULY 31, 20254:20 AM ET

HEARD ON MORNING EDITION

We all need to consider how AI is transforming search. As mentioned in the article, some of the biggest outlets have seen a 50% drop in search traffic.